Briefing Note 10 (Arabic) - Lessons from MicroSave’s Action Research Programme 2001

This note documents the progress made under the Action Research programme of MicroSave during 2001. It draws lessons from eight institutions working as Action Research Partner (ARPs) in four countries. The lessons focus on good planning, niche products supported by institutions, designing and developing suitable product, conducting market research, developing sound financial projections, and ensuring feedback. It also suggests to develop institutional capacity, MIS, appropriate incentive scheme, in order to pay attention to pricing the product.

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