Briefing Note 101: Mobile Money - Questions That Your Clients Will Ask You

This Note is a summary of some of the key questions that usually surface during customer interactions regarding the use of e/m-banking platforms.  The key objective of the Note is to serve as a reference for institutions engaged in e/m-banking for their marketing plan design and promotion strategies. These questions, simple but important, can help institutions fine-tune their product, processes and, most importantly, their communication strategy.

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