Briefing Note 107: Pricing for E/M-Banking

This Note discusses customer perceptions around some of the key pricing issues for banks while implementing agent-based banking:

• Pricing across different channels: how to price new channel relative to existing channels at par, or lower or at a premium?
• Flat or percentage based pricing: Percentage based pricing works out to be cheaper for small transactions, but do the customers choose on that basis?

Pricing is one the most important aspects for the success of a mobile banking initiative. In the mobile banking landscape there is no one successful pricing scheme. From discounted/free m-banking services to charging customers differently in different channels, pricing schemes can be very different.

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