MicroSave and
Market-led Microfinance
Reaching
the huge untapped market for microfinance entails building
the capacity of financial institutions to innovate to meet
the diverse and changing needs of a broad range of poor
clients - in short, a market-led approach. MicroSave
is at the forefront of efforts to move microfinance from
a product-driven to a market-led basis. Market-led microfinance
incorporates:
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Product development; |
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Product delivery systems; |
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Customer service strategies; and |
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Corporate brand and identity. |
Benefits
accrue to the financial institution by enhancing customer
loyalty, reducing drop-outs, and increasing profitability.
For the clients, more appropriate, customer-responsive financial
services allow them to better manage their household finances
to improve their lives.
This website offers "a wealth of practical guidance"
in the form of research papers, briefing notes, training toolkits
and other resources on market-led microfinance. We hope that
you will find them useful..
Click
here to browse our Market-led Solutions VCD
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