This briefing note proposes to focus on clients’ needs rather than on institutions or products. It discusses various sources of information, which play an important role in assessing the needs of the clients such as local government & network, MIS and competition analysis, frontline staff, clients’ responses, and primary market research methods. Given the maturing of microfinance market, the note suggests the MFIs to become more sophisticated in their approaches to understanding the markets within which they operate.
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