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E-Bulletin: Research - September 2011

E-Bulletin: Research                                                         


Opportunities, Issues and Challenges
 

MicroSave has been a market leader in the area of market research for a decade now. It uses qualitative market research techniques - most notable its acclaim "Market Research for MicroFinance" or MR4MF approach which has been used by banks and other financial institution worldwide.

 

MicroSave's initial research initiatives focused on developing financial products and services based on a detailed understanding of client preferences. Over time, research has been extended to many other areas, such as institutional position, customer service, improving communication channels and financial literacy.

 

Microsave expertise in qualitative market research has been recognised by investors, donors, regulators and thus MicroSave has been asked to an increasingly wider range of research to support financial inclusion. The research topics are of significant importance to the sector as financial behaviour and preferences of the low income population has implications on economic growth, demographic parameters and thus regulations of a region or country.

 

Two research studies conducted in India are highlighted in this issue. MicroSave's training resources and publications are updated regularly with the learning from the field. Please visit our website for our latest publications.

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Relative Risk to the Savings of the Poor

 

MicroSave conducted a study on the relative risk to the savings of poor to understand client perception of the risks faced by low-income households when they choose their savings options. It was conducted in three states in India, Uttar Pradesh, Rajasthan and Tamil Nadu.

 

The research shows that low-income households use a variety of different savings avenues:

- Formal means, such as bank accounts, post office, and deposit-taking NBFCs

- Semi-formal avenues such as self-help groups; and

- Informal avenues such as savings in jewellery, agriculture, business, chit funds and livestock.

 

All avenues associated with the government such as banks, post office and LIC policies are highly trusted. However, respondents seem to have personally experienced or are aware of many frauds done by agents. Thus, avenues which are largely dependent on agents for service delivery are perceived with suspicion and considered least trustworthy.

 

Can Bank-led Models Really Deliver on the Promise of Mobile Money?  

(BN # 100) by Graham A.N. Wright, Shivshankar V.

 

Branchless Banking Update: Should We Bank on Phones or the Post? 

(BN # 98) by Ann-byrd Platt

 

The Business Case for Branchless Banking: What's Missing?  

(BN # 97) by Ann-byrd Platt

 

Measuring Willingness to Pay  

(BN # 96) by Akhand Tiwari and Minakshi Ramji

 

Relevance of Customer Service Post the Andhra Crisis

(IFN # 74) by Soumya Harsh Pandey and Aanchal Piplani

 

Clients' Willingness to Pay "Reasonable Fee" for BC Services

(IFN # 67) by Akhand Tiwari, Sachin Bansal and Vartika Shukla

 

Revival: Responding to High Dormancy Levels in No Frills Accounts 

(IFN # 62) by Anjaneyulu Ballem and Sachin Bansal

 

Tapping the Underserved: Formal and Semi-Formal Financial Institution Partnerships 

(IFN # 53) by Jitendra Balani and Anup Singh

 

Characteristics of Mumbai Microfinance Market 

(IFN # 50) by Sunil Bhat, Anant Jayant Natu, Ravi Kant and T.V.S. Ravikumar

 

Potential for E-/M-Banking Enabled Migrant Remittances 

(IFN # 29) by Nitin Garg, Krishna Thacker, Venkata N.A., Sachin Bansal and Graham A. N. Wright

 

Exploring Domestic Remittances as a New Line of Business for Indian MFIs 

(IFN # 28) by Soumya Harsh Pandey and Vartika Shukla

 

Migrant Remittances - An Untapped Market 

(IFN # 27) by Krishna Thacker, Graham A.N. Wright, Nitin Garg, Venkata N.A. and Sachin Bansal

 
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Optimising Agent Networks

 

MicroSave conducted a study on "Optimising Agent Network" an objective to explore possible service channels preferred by clients, and understand the suitability of these channels/networks for the delivery of financial services (through the Business Correspondent model). This research was conducted in two states, Gujarat and Uttar Pradesh with potential clients and agents for a holistic perspective.

 

The research shows most respondents value long-term residency, property ownership, and honesty of BC agents than their type of shop or occupation. A majority of the retailers interviewed believe that BC services can provide additional income and potentially more business. But, they worry about the time and expertise required for bank transactions mainly with regard to sensitivity of certain transactions in a shop with minimal privacy, and the additional customer support necessary for troubleshooting. They also expressed ambitious targets for opening new accounts will be difficult in areas where financial inclusion efforts have already proved successful. Distributors seem generally positive about the proposed service, but are also concerned about their retailer's ability to manage the normal demands of business, plus complex financial transactions and possible disputes.

 

MFP 119. Stuart Rutherford: Listening to Clients: a Market-led Approach

 

Stuart Rutherford is the founder of SafeSave, a microfinance institution in Bangladesh and author of the books The Poor and their Money and Portfolios of the Poor. Rutherford talks about the importance of listening to clients.

 

MFP 110. Daryl Collins: "Portfolios of the Poor". Part 2

 

MFP 109. Daryl Collins: "Portfolios of the Poor". Part 1

 

MFP 104. Yaw Nyarko: Portfolios of the Poor

 

MFP 100. Stuart Rutherford: "Portfolios of the Poor". A conversation with Graham A.N. Wright. Part 4

 

MFP 099. Stuart Rutherford: "Portfolios of the Poor". A conversation with Graham A.N. Wright. Part 3

 

MFP 098. Stuart Rutherford: "Portfolios of the Poor". A conversation with Graham A.N. Wright. Part 2

 

MFP 097. Stuart Rutherford: "Portfolios of the Poor". A conversation with Graham A.N. Wright. Part 1

 
 

Deposit Assessment in Sri Lanka

By MicroSave

 

Deposit Assessment in Nepal

By MicroSave

 

Deposit Assessment in Bangladesh

By MicroSave

 

Understanding Saving Behaviour of North East India

By Madhurantika Moulick

 

Review of Savings Options for MFIs in India

By Denny George, Veena Yamini A., Alphina Jos, Sachin Kumar and Krishna Thacker 

 

Cost and Willingness to Pay

By MicroSave

 

Dormancy in No Frill Accounts

By MicroSave

 

Deposit Assessment in India

By Cheryl Frankiewicz

 

Understanding the Demand for Financial Products among the Female Youth of Central Java

By Premasis Mukherjee, Sonmani Choudhury, Neeraj Lal, Graham A.N. Wright and John McDonough

 

Costs and Benefits of Market Research

By Cheryl Frankiewicz

 
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