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Serving Depositors: Optimising Branch Based Banking

Author: 
David Cracknell

A key challenge for financial institutions serving the low-income market is how to optimise branch networks to serve high volumes of customers - to provide high quality financial services at a low unit cost. This paper examines the strategies used to optimise branch based services for depositors by MicroSave’s Action Research Partners – a network of more than ten very different financial institutions based in East and Southern Africa.

Download the research paper here.