Briefing Notes

In Indonesia, over 20% of youth are neither in school nor employed, and over 50% of youth in the labour market are unemployed or underemployed. MicroSave conducted market research to understand the needs for financial products and perceptions of existing financial products amongst the youth of central Java.

Youth between 10 - 24 years of age constitute 1.77 billion (27% of the total global population). This constitutes a huge potential market for FIs seeking to extend financial services to the youth.

This Note focuses on the intricacies involved in conducting a process mapping exercise for mobile banking initiatives. It analyses the key steps and activities necessary to prepare for effective process mapping; essentials on which to focus during the process mapping exercise; and the maintenance activities to be expected after initial process mapping has been completed.

Remittance is the most common entry point for mobile money systems as it not only addresses significant pain points for customers but also builds trust in the system. However offering only remittance - the star product - is rarely sufficient. Expanding the product suite to offer other services and products is essential.