This Briefing Note introduces MicroSave's approach to Product Development and highlights the needs to focus on market research and understanding the clients to adopt a "market-led approach" to microfinance. The “market-driven” approach recognises that there is more value in retaining customers than attracting new customers who cost more.
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Related Documents
- Briefing Note 01 - Why Bother with Product Development? … And Where to Get Help!
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- Briefing Note 05 (Tamil) - Assessment of the Use and Impact of MicroSave’s Market Research for Microfinance Toolkit
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